When you’ve been doing the same thing for a while, it makes good sense to periodically sit back and reexamine what you’re doing and your reasons for doing it. Where indie fashion is concerned, I’ve been doing just that. Sometimes I lie awake thinking about indie style, what it means, and how I can help bring it to you, the reader.

This blog is the place for all the information I’ve found on the best local designers, local fashion events, shopping and indie fashion news. When the site started, there wasn’t much coverage on local indie fashion, but times have changed, haven’t they? Today, there are numerous sites and blogs covering fashion and design news and events. It’s really cool to see how much attention is being given to the indie fashion community.

Our plan is to give coverage to independent, local designers and businesses that have traditionally been given short shrift by the mainstream media. Why is that? We admire the owners of these small businesses, and think indie labels are deserving of recognition, no matter how small their customer base may be.

Shopping from local sellers also makes the consumer experience that much more meaningful. It also helps to bolster the community; you will also know just where your clothing and accessories are coming from. Buy secondhand or recycled wherever and whenever you can!

I love indie fashion, and I think that many more people would buy local and indie if it was easier to do. It’s my hope that this blog will help you find local places to buy whatever fashions you are looking for. Independent fashion encompasses thrift stores, consignment boutiques, local labels and fashion shows, street vendors, vintage resellers, and those who make their fashions at their kitchen table.

Indie fashion isn’t about being exclusive or trendy. Don’t get me wrong- I love an expensive handbag as much as the next girl, but I don’t spend too much time obsessing over them or writing about them. There are plenty of other bloggers to do just that! This is a place for indie fashion, those who sell it, and those who want it.